Journalists in Cannes have a unique position. We sit alongside the industry, but slightly apart.
We know who wins the awards before they are announced, we get access to global figures and people that some in the industry would give their right arm for an opportunity to meet, and it’s down to our judgement what gets coverage and what doesn’t.
In that respect, Cannes is just a more intense example of the relationship between advertising and marketing journalists and the industry we cover.
But what is it really like to be an observer of the advertising industry as it grapples with the interlacing of creativity and data, the turf wars among agencies and issue such as those highlighted by the recent ANA report on media transparency. And why do we make the decisions that we make in our content?
The session ‘Wallflowers at the orgy’ Aims to shed a little light. It’s inspired by film director Nora Ephron’s quote: "Working as a journalist is exactly like being the wallflower at the orgy...everyone else is having a marvellous time, laughing merrily, eating, drinking, having sex in the back room, and I am standing on the side taking notes.”
Catch AdNews editor Rosie Baker alongside David Griner, Digital Managing Editor of US title AdWeek and Stephen Lepitak, Editor of UK-based title The Drum. The session is being hosted but UK PR organisation Propeller and Quantcast.
Where: Quantcast Deck, 63 Boulevard de la Croisette (next door to the Carlton)
When: 2PM – 3PM Thursday 23 June
Who: David Griner, Digital Managing Editor, AdWeek
Stephen Lepitak, Editor, The Drum
Rosie Baker, Editor, AdNews Australia
Chair: Branwell Johnson, head of content at Propeller
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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