Jason Pollock

Latest News by Jason Pollock

ListenIn - How the now dead Twitter bird logo came to life last year

ListenIn - How the now dead Twitter bird logo came to life

"An icon that inspired many."

More than half of Australians are likely to remember ads during Women’s World Cup last year

More than half of Australians are likely to remember ads during Women’s World Cup

A catchy song would be top of their list, followed by humour and having a celebrity in the ad.

ListenIn - Don’t expect Barbie results on a rag-doll budget last year

ListenIn - Don’t expect Barbie results on a rag-doll budget

"Scale — especially when combined with effective creative — is what truly amplifies a campaign for...

Podcast Ranker: Hamish & Andy remain number one last year

Podcast Ranker: Hamish & Andy remain number one

The rest of the top 10 remained unchanged from May; Casefile True Crime was in second and Mamamia Out...

Media agencies on Victoria's Commonwealth Games exit last year

Media agencies on Victoria's Commonwealth Games exit

Broadcast rights hadn’t been finalised.

Fourth radio ratings: 2GB up in Sydney, Melbourne continues slump last year

Fourth radio ratings: 2GB up in Sydney, Melbourne continues slump

KIIS1065 dropped, as did Melbourne's 3AW and GOLD 104.3, while 2GB and Ben Fordham saw notable increases...

Long Read - Out-of-home resumes its ride on a digitisation rocket last year

Long Read - Out-of-home resumes its ride on a digitisation rocket

How long will the upswing last?

Wunderman Thompson's Future Shopper Report 2023 last year

Wunderman Thompson's Future Shopper Report 2023

"It's clear that brands that lead with innovations such as AI, emerging payment types, voice ordering...

Veridooh’s co-founder on why OOH independent verification is soaring last year

Veridooh’s co-founder on why OOH independent verification is soaring

"I think independent verification is actually leading the way."

Meet The Team - JustEggs making digital ad dollars work harder last year

Meet The Team - JustEggs making digital ad dollars work harder

A flat market.

Media agencies spending more on ecommerce channels last year

Media agencies spending more on ecommerce channels

"Media agencies are spending more in these channels, recognising their potential to reach and engage...

OOH accounting for more than 12% of ad spend last year

OOH accounting for more than 12% of ad spend

The outdoor industry posted a record $1.06 billion in net media revenue in 2022.

ACM's sales director for northern NSW made redundant last year

ACM's sales director for northern NSW made redundant

Thomas Power says it's been "an absolute privilege".

Long Read - Gen Z, where art thou? last year

Long Read - Gen Z, where art thou?

The kids are alright.

Meet The Team - Pinterest’s power of positivity  last year

Meet The Team - Pinterest’s power of positivity 

A “positive inspiration oasis".