Jason Pollock

He has served as Nine Melbourne MD for the past four years.

Top five mostly unchanged from September.

“Compared to linear TV, CTV in Australia is easier to buy and has greater opportunities for personalised...

Independent agency Enigma is the incumbent agency on the account.

KIIS and 2GB continue their declines.

“Instead of relying on flashy sales stats in a race to the No. 1 linear network, Seven adopted a...

REDiQ4U, Phoenix and the power of live sport.

“You're buying an audience around a passion point and that's a bit of a shift from being a traditional...

“We were always keen not to go and work for a holding company, as we wanted somebody who would offer us...

“It's like having a research assistant with an all-access pass to top publications."

“Now we can leverage what we've done to innovate and to really reach our audiences in new ways."

Midnight release parties, an advertising jingle in disguise, a series of secret messages and a way for...

"Her professional, patient, kind and humble approach has ensured everyone who has come into contact with...

“There’s a need for more authenticity, so we have to develop ways to natively integrate brand messages...

Heading back to the UK.