Jason Pollock

“I think the challenge that we do face is often justifying the role of gaming in a full media mix."

"Brands are fragile entities. You can’t screw around with them. Because when you do, it can often be...

“What we brought to the market was the connectivity between the measurement side of your business and...

How do you know ChatGPT didn't write this article?

"An icon that inspired many."

A catchy song would be top of their list, followed by humour and having a celebrity in the ad.

"Scale — especially when combined with effective creative — is what truly amplifies a campaign for...

The rest of the top 10 remained unchanged from May; Casefile True Crime was in second and Mamamia Out...

Broadcast rights hadn’t been finalised.

KIIS1065 dropped, as did Melbourne's 3AW and GOLD 104.3, while 2GB and Ben Fordham saw notable increases...

How long will the upswing last?

"It's clear that brands that lead with innovations such as AI, emerging payment types, voice ordering...

"I think independent verification is actually leading the way."

A flat market.

"Media agencies are spending more in these channels, recognising their potential to reach and engage...