Opinions

A whole lot of numbers have been circulating this week about video so ThinkTV’s Steve Weaver took the...

Losing Instagram likes marks a new era for the influencer marketing industry, pushing lazy agencies to...

Australia has one of the most multicultural societies in the world but many brands are failing to...

Here’s a final checklist before you start actioning your marketing and communications plans for the...

The latest research shows how brand integration in content and advertising drives impact.

"We’re stuck in a traditional mindset."

To celebrate World Emoji Day this year, We Are Social decided to take a look at just how popular emojis...

Adland is going through a "creative crisis" but what is the solution? Stephen Graham makes the case for...

With multi-screening becoming ingrained in consumer habit, connecting with a distracted consumer is one...

... and save a little time to ask the humans.

Brands looking to demonstrate their company purpose need look no further than brand-funded...

There are striking similarities between CX and EX and great opportunities for organisations to leverage...

The lack of best practice from brands and influencer marketing providers is overshadowing the impact of...

The big four banks have quietly gone about their business with only minor evidence that anything has...

Influencer marketing is reaping serious results in spite of its many vocal detractors. Rakuten...

Rather than fall victim to cannibalisation at the hands of new digital distribution methods, broadcast...

"It's time Facebook provided better moderation tools."

Research in Australia and NZ shows savvy brands are recognising that marketing budget spent on good...

As the dust settles on Justice Rothman’s ruling in the Dylan Voller defamation case, publishers face a...

To the National Press Club: "It is more risky and more expensive to do journalism that makes a real...

Michael Miller at the National Press Club: "We call on the government to amend a number of existing laws...

David Anderson at the National Press Club: "We need to do a better job of highlighting the problems and...

"Scare tactics and guilt trips send audiences running."

Branded content ads for feeds will be available to all advertisers in the coming weeks and for stories...

Diversity in the media is no longer just about minorities; it is well and truly a mainstream issue.

Today six second ads are everywhere - we’ve just seen the first of them on linear TV, but not long ago...

Automated trading platforms provide many benefits for media agencies trading in an inflationary market,...

Bronwyn van der Merwe, General Manager Asia Pacific for Fjord, part of Accenture Interactive, shares her...