Opinions

How to avoid getting lost in a sea of mediocrity 5 years ago

How to avoid getting lost in a sea of mediocrity

Marketers today are too obsessed with efficiencies at the expense of effectiveness, argues Wavemaker’s...

How to use NLP for good within high-performance teams 5 years ago

How to use NLP for good within high-performance teams

NLP does get a bad rap and I believe deservedly for those that use it for self-gain. Used and taught in...

Deepfaking and the ethics of synthetic media 5 years ago

Deepfaking and the ethics of synthetic media

The rise of AI voice and video offer considerable opportunities for brands but Paul Hamilton warns that...

Native Advertising has a trust issue, but the problem isn’t the format 5 years ago

Native Advertising has a trust issue, but the problem isn’t the format

A brand message which resonates and interests a reader, served on the right platform, at the right time.

Summer in Boomtown – why marketers can’t ignore the huge holiday audience in regional Australia 5 years ago

Summer in Boomtown – why marketers can’t ignore the huge holiday audience in regional Australia

Summer in Boomtown never looked so good.

Music, Counter-Culture (and Data): A Love Song 5 years ago

Music, Counter-Culture (and Data): A Love Song

Secret Sounds' Andy Walsh asks whether music lovers have the collective spirit to challenge the status...

Why does age and gender define your audience? 5 years ago

Why does age and gender define your audience?

"There are some serious misconceptions in the digital advertising industry. We have somehow become very...

Twitter pays lip service to the dangers of deep fakes 5 years ago

Twitter pays lip service to the dangers of deep fakes

" ... the social media giant has shown poor judgement."

Why is programmatic still daunting to so many? 5 years ago

Why is programmatic still daunting to so many?

While the industry is up to speed on all things programmatic, there’s still some confusion at the client...

Not just a groupe by name 5 years ago

Not just a groupe by name

The Publicis Groupe is implementing the “Power of One” model for clients across the world.

AR marketing myths and why they need to be busted 5 years ago

AR marketing myths and why they need to be busted

Augmented Reality isn’t the future of marketing, says Snap’s APAC senior creative strategist Stephen...

The disconnect holding back video investment in Australia 5 years ago

The disconnect holding back video investment in Australia

To deliver the most effective and measurable digital ads for clients, the entire digital ecosystem needs...

The fail of Facebook’s corporate clone brand 5 years ago

The fail of Facebook’s corporate clone brand

Faceborg, Faceless, FaceUp, FaceDown, Faceplant?

Let’s start a gratitude movement in our industry 5 years ago

Let’s start a gratitude movement in our industry

MFA Hall of Fame winner Anthony Fitzgerald hit the nail on the head when he said: “Don’t take it for...

Have we reached ‘Peak Complexity’ in out-of-home? 5 years ago

Have we reached ‘Peak Complexity’ in out-of-home?

Fairly or unfairly, OOH probably has a reputation for being one of the easier parts of a media plan to...

Brands need to integrate audiences, not channels 5 years ago

Brands need to integrate audiences, not channels

For too long, brands have been focused on aligning the look and feel of content on all their external...

It’s time to get brand strategy back on track 5 years ago

It’s time to get brand strategy back on track

The industry needs to distinguish between a brand and a communications strategy.

Mobile, audio and DOOH have survived without cookies - but can adtech follow suit? 5 years ago

Mobile, audio and DOOH have survived without cookies - but can adtech follow suit?

Some still believe that cookies are the be all and end all of digital advertising. This simply isn’t...

Agencies don’t need to be defensive about in-housing 5 years ago

Agencies don’t need to be defensive about in-housing

In-housing isn’t new, and it isn’t a threat, but we should recognise that it isn’t a binary choice;...

Australia needs a media freedom law 5 years ago

Australia needs a media freedom law

Journalism is not a crime.

Why our industry needs to embrace fast growth startups 5 years ago

Why our industry needs to embrace fast growth startups

Many of the bigger brand empires are eager to tap into the expertise of innovative entrepreneurs.

The unlikely romance between start-ups and radio 5 years ago

The unlikely romance between start-ups and radio

SCA’s Sandy Rogers on how start-ups are leveraging radio to grow.

Not seeing the forest though the trees: Is the industry getting its tools and theory mixed up? 5 years ago

Not seeing the forest though the trees: Is the industry getting its tools and theory mixed up?

It’s been a hot topic for marketers for decades and yet we still can’t get the balance between...

Why identity resolution matters for scaling data-driven customer strategies 5 years ago

Why identity resolution matters for scaling data-driven customer strategies

The paradigm shift in consumer behaviour has made it essential for marketers to have a holistic view of...

Customers aren’t commodities, they’re friends 5 years ago

Customers aren’t commodities, they’re friends

A framework for effective marketing communication.

The other four-letter 'f' word holding you back 5 years ago

The other four-letter 'f' word holding you back

The greatest barrier between having an ambition and realising it.

How Australian politicians have 'weaponised' fake news language 5 years ago

How Australian politicians have 'weaponised' fake news language

The federal MPs who use it to discredit media.

Are we heading towards a world without retargeting? 5 years ago

Are we heading towards a world without retargeting?

Retargeting has now become so mainstream - and so obvious - that the general population is well aware of...