Opinions

We must discard the notion that it is an old-school form of advertising.

Pay attention to how you attract attention.

Valuable advice straight from the Smarter Marketer microphone.

The more you use, the more you have.

Much of the promise isn’t here yet.

Huge variance between how some agencies will interact with recruiters.

Fandom is doing it for the consumer. Fame is doing it for the brand. T

The five networks have two things in common.

Ripe with opportunity for business and brands.

The Kanye scandal.

I’m new to the media world. But I’m just the tip of the Gen Z iceberg.

Brands need to build sound first-party data strategies, capitalise on deeper audience insights, and set...

In a post-Covid world, mental health isn’t a nice to have - it’s a necessity.

The fastest-growing channel in the audio space.

Are Fridays in the office an endangered species?

With an increasing number of podcasts popping up and the evident growing competition, how can my podcast...

Creating something cultural and influential is art, but making it stick is science.

Making for better solutions to the problems our world is facing.

Consumer confidence has dropped for the 9th consecutive month.

Don’t think they’ll grow out of it.

It would be difficult to know that it was indeed a Timex ad.

Doing the things that scare me most.

Seeing star employees thrive and develop skills above and beyond their everyday.

All the marketing principles we’ve learned won’t become redundant in the Web3 world.

The value of well-established professionals sharing their insights cannot be overlooked.

The strategies we create in a recession really challenge us to be at our best.

How do you know if your signals of trust are strong enough?

Being sincere and genuine.