Unilever has confirmed that it is pitching out its business, with globally-aligned agencies Initiative and PHD likely to be invited to the process against incumbent Mindshare.
“Unilever is undertaking a global media review, in line with company policy to evaluate media agency arrangements periodically. This review is still ongoing,” a Univelever spokesperson said.
“To confirm, the process has commenced in Australia, as is the case in all other markets.”
It is understood that Unilever was talking to Mindshare about its business and whether it should pitch out its business or not.
However, the statement from Unilever indicates that it is ready to pull the trigger on a formal pitch for its business in Australia, which is though to be worth about $57 million.
The global review was first called in January, with Unilever thought to have been briefing agencies as early as April, although it was not clear whether this was a pre-cursor to a pitch or not.
Agencies contacted this morning declined to comment.
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