AdNews Newsletter
Unilever has quietly been working on what it claims is the first cross-media measurement model.
In today's news: Unilever invests more in marketing and reports growth in sales.
Top Unilever marketer Keith Weed is pushing for more transparency in the influencer marketing space....
P&G marketing boss Marc Pritchard wants to ditch 'wasteful mass marketing' and focus media investment on...
“We fully support Unilever”, says Facebook and “Keith has always pushed us” professes Google, as...
Dove has been forced to apologise after releasing a series of images appearing to show a black woman...
Unilever is running 30% fewer ads and cutting its consultants by nearly half, fueling concerns about a...
More and more brands are taking a stand against Trump's policies and Dove has turned its protest against...
Unilever is calling for business leaders to back eradicating stereotypes, following its decision to move...
Unilever has been forced to remove an ad for one of its Paddle Pop products after it was found to...
If you believe Radox's latest ad its shower gel can convert your emo kid into a singing, dancing citizen...
In crushing news for schoolyard snack time, Rainbow Paddle Pops and Pizza Supreme Rice Snacks are not...
“Engagement and awareness goes through the roof when there is a more progressive portrayal of women in...
Colgate-Palmolive has been fined $18 million by the Federal Court for colluding with competitors about...
Mobile messaging apps could be the next multibillion dollar opportunity for marketing. 'Those who think...