Unilever is understood to be close to making a decision on putting its Australian business up for official pitch.
The business, which currently sits with Mindshare here, is up for review globally and while it does affect the Australian market, it's thought that the company had not decided whether the local business would be involved in an official competitive pitch or fall in line with global arrangements. That decision is now expected this week.
If the business does go to pitch, it is thought to be between incumbent Mindshare, which may or may not decide to contest the business, and PHD and Initiative – all of which have global alignments with Unilever in other territories,.
Unilever is understood to be briefing agencies in the market, however, it is thought that the business could yet move without an official pitch here, with some in the market tipping PHD.
The global review kicked off in January.
Mindshare, the incumbent on the account, declined to comment. None of the agencies contacted, nor Unilever, were available for comment.
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