Independent media agency Slingshot, creative agency Workshop Creative and PR agency BridgesPR have been appointed by local live entertainment producer Michael Cassel Group to implement the Sydney campaign for Hamilton.
The three agencies were appointed to work on the musical's campaign following a competitive pitch.
The Tony, Olivier, Grammy, and Pulitzer Prize-winning stage musical will be presented at the Sydney Lyric Theatre from March 2021.
Slingshot has been appointed to manage the media strategy, implementation, and buying while Workshop Creative has been appointed to lead the creative strategy.
Slingshot CEO and partner Simon Rutherford says winning the Hamilton account adds another highlight in the Slingshot story.
“We love working on musical theatre and there is no bigger show on the planet than Hamilton," Rutherford says.
"To play a part in bringing it to Australian audiences is a privilege. We are very excited to be working on this production.”
Veteran theatre publicist Peter Bridges, who has worked previously with Michael Cassel Group on Kinky Boots, Beautiful: The Carole King Musical and the current hit Harry Potter And The Cursed Child, has been appointed to provide PR strategy alongside a MCG Comms team headed by Remy Chancerel.
“Both theatre and creative marketing are our true passions so we are thrilled to be part of this team working on one of the most monumental productions to ever hit our shores,” Workshop Creative co-owners Ash McKenzie and Jeff van de Zandt said in a statement.
Hamilton’s Australian engagement is produced by Jeffrey Seller, Sander Jacobs, Jill Furman, The Public Theater, and Michael Cassel.
Productions of Hamilton continue on Broadway, in San Francisco, London, and throughout North America, with an upcoming production beginning performances in Los Angeles on March 12, 2020.
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