Independent media agency Slingshot has won the strategy, planning and buying account for NSW Business Chamber, following a competitive pitch.
NSW Business Chamber is the leading business organisation in the state, offering advocacy, advisory and networking services to Australian businesses.
The addition of NSW Business Chamber also follows Slingshot's win of the Daikin business earlier this year.
“As we embark on a digital transformation and reinvention of customer experience, we need a media partner to translate our business objectives into a strategic response and use data to drive results," NSW Business Chamber head of content and strategy Genevieve Brock says.
"Slingshot impressed us with their capabilities and culture. We are really looking forward to working together.”
Slingshot CIO and partner Simon Corbett says winning the NSW Business Chamber business adds another "highlight in the Slingshot story".
“The Chamber is dedicated to helping businesses of all sizes to maximise their potential. As an independent Australian owned business, we love that. The team are amazing, their mission is inspiring, and we couldn’t be working with them at a more exciting time in their history," he says.
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