It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Tripadvisor
Havas Media has been appointed as TripAdvisor’s global media agency of record, following a competitive global pitch. The win bolsters Havas Media’s travel credentials in Australia by adding to their current category clients Destination NSW, Emirates and Resorts World Sentosa. The new partnership with TripAdvisor will draw on Vivendi, the parent company of Universal Music Group, StudioCanal, Gameloft and Havas, to help build engagement with the TripAdvisor brand with hundreds-of-millions of travelers worldwide.
Tourism Australia
Opr has been appointed by Tourism Australia to support the iconic brand’s global and regional marketing efforts, following a competitive pitch. The appointment follows a review of Tourism Australia’s PR requirements. It will see Opr complement the work of Tourism Australia’s global creative, digital and media buying agencies to deliver integrated marketing and communications programs and campaigns. The contract is for a period of 24 months with the option for a 12-month extension.
Shaver Shop
Independent Melbourne-based agency Stratosphere has picked up another win in 2019, being appointed to the full-service account for personal grooming retailer Shaver Shop. Stratosphere will handle all media buying and planning for the retailer, as well as relevant creative duties. AdNews understands the business primarily taps into digital video and radio advertising, with a dedicated YouTube channel designed to update customers on new products in store.
The Black Dog Institute
Independent PR and content agency We Are Different has announced a partnership with The Black Dog Institute, an Australian research-based organisation dedicated to understanding, preventing and treating mental illness. The partnership will see Different support Black Dog with its consumer-facing PR programs, helping shine a spotlight on mental health issues in Australia while profiling Black Dog's leading research-based programs and e-mental health tools.
Frontline
Polkadot Communications has won the Australian account for pet care brand Frontline, following a competitive pitch. The agency has been tasked with supporting the brand’s recent accolade, ‘Brand of the Year’ 2019 to 2020 in the Animalis Edition of the World Branding Awards and to drive awareness of its partnership with PetRescue.
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