MediaCom Melbourne has taken over as Tempur's media agency in Australia and New Zealand, picking up the contract from incumbent Universal McCann.
The Melbourne agency was also selected to manage all of the NYSE-listed Danish speciality mattress manufacturer's international media duties, including media planning and buying.
The appointment is effective December 1.
Dentsu reports double-digit growth
Dentsu has revealed double-digit growth in revenue, gross profit, operating profit and earnings per share in its latest financial results.
Gross profit in the first half of the 2015 financial year grew by 14.4% to AU$397.9 million, while revenue rose by 13.6% to AU$425.5 million.
Australia is listed as one of several important APAC markets in which Dentsu Aegis Network, the group's international business, produced double-digit organic growth in the first nine months.
Western Sydney University ad wins plaudits on Gruen
Western Sydney University's campaign featuring Sudanese ex-child soldier, Deng Adut, was praised by the Gruen panel on Wednesday night for capturing Adut's remarkable story of ambition, hope and determination.
The 90-second TVC is part of a wider re-brand and re-positioning for the University which will extent over a three year campaign focusing on inspiring and supporting students.
Gruen panellist Todd Sampson said: “It’s an incredible story. Alumni stories have been told many, many times, by many universities. But, what they focused on here was the trajectory of success, and that is a universal story about ambition, drive, hope and determination. I think they cracked it. It is one of my favourite ads of the year.”
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