Mattress and bed marketer Tempur has appointed UM Melbourne as its media agency, as the company looks to increase marketing activity.
The account was previousy held by Mitchell & Partners.
The bed brand has indicated it intends to significantly increase its marketing spend as it moves into 2012.
Tempur Australia and New Zealand managing director Jason Nicholas said: “We chose UM as our media agency after reviewing their capabilities and identifying the opportunity to align resources. We are entering a period of heightened investment in our national marketing as Tempur becomes the world's favourite mattress and pillow company and as such we believe UM will be a highly effective partner for Tempur.”
UM Melbourne managing director Wendy Gower said: “We have proposed a number of innovative initiatives for Tempur that we would like the opportunity to build into Tempur's media communications mix for 2012.”
Tempur markets a range of pillows, beds, mattresses, and comfort accessories which are manufactured in Denmark.
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