Independent digital agency, AnalogFolk, has opened an office in Hong Kong, appointing Isobar's Chris Ryan and Lowe's Harry Llufrio to lead its first agency in Asia.
Hong Kong expands AnalogFolk’s global presence, with existing offices in London, New York, Portland and Sydney.
Ryan joins AnalogFolk as managing director and partner Asia, with Llufrio hired as creative UX director and partner Asia. Both Ryan and Llufrio will be responsible for establishing a strong AnalogFolk offering in Hong Kong and servicing clients from across the region.
The office will largely concentrate on design and user experience, as well as the understanding of customer behaviours in the digital space.
Ryan has more than 20 years of marketing agency experience from across Europe and Asia, and 15 years working specifically in digital. He was most recently the Executive Director of International Clients at Isobar APAC, where he focused on strengthening the agency’s regional business. Prior to this he was the CEO of Isobar Hong Kong, where he also led all Aegis Media services in the market.
Llufrio joins AnalogFolk from LoweProfero, where he was Experience Design Director, SE Asia, and worked on major accounts in the region as well as establishing strong UX capabilities. Prior to that, he worked as UX Lead for Isobar Hong Kong.
The agency was founded in London in 2008 by Bill Brock and Matt Dyke. AnalogFolk opened in Sydney in 2011, and in 2013, it opened in New York. Earlier this year boosted the US offering through the opening of a Portland office.
Brock said: “We are thrilled to be extending AnalogFolk into the vibrant Hong Kong market. It is an incredibly exciting and important milestone for us. In Chris and Harry we have fantastic partners who not only have unrivalled experience of the digital landscape and consumer complexities throughout Asia, but also truly embody our unique agency culture.”
Ryan, said he looks forward to repeating AnalogFolk success in Asia. AnalogFolk Sydney partner and MD Matt Robinson added: “More Australian-based clients are looking to us for help with their expansion in Asia and while we have successfully managed that from Sydney before, we now have a sister agency on the ground we can collaborate with.
“We work closely with all our offices around the world and we’re looking forward to doing the same with Chris and Harry to help develop our clients businesses in the fast growing APAC region.”
AnalogFolk's global clients include Pernod Ricard brands, Absolut Vodka, Chivas Regal and Malibu, as well as The a2 Milk Company and AkzoNobel.
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