The a2 Milk Company has awarded AnalogFolk its global digital marketing account following a competitive pitch process against undisclosed agencies.
AnalogFolk Sydney will now be responsible for developing the global digital strategic principles, creative thinking and platform development for the dairy company for tailored local deployment.
The agency’s first task will be to develop the global website infrastructure and creative content for all country sites and the investor community.
In addition, AnalogFolk London will also be responsible for developing marketing campaigns and social media activation in the UK.
Bill Brock, co-founder and CEO at AnalogFolk, said: ‘The a2 Milk Company is highly ambitious and is really looking to shake things up in the dairy sector. We’re thrilled to be working with them across our network offices to develop innovative platforms and communications’.
The a2 Milk Company produces real fresh milk and milk based products for people who are milk intolerant. It has operations in Australia, New Zealand, UK, US and China and uniquely produces its products from cows specially selected only to produce milk with the A2 protein- which many say is easier to digest.
In Australia, a2 Milk has been available to consumers for 10 years and is one of the fasted growing dairy brands in the supermarket. It has achieved approximately 9% value share of the entire fresh milk market.
In the UK, a2 Milk began trading in late 2012 and following the implementation of a new UK business structure in January 2014, the company is now ramping up marketing investment.
Susan Massasso, CMO at The a2 Milk Company, said: ‘AnalogFolk is a great fit for us, it understands how to build complete communication ecosystems and the tight working relationship between its offices around the world gives us the right support for our lean, entrepreneurial and agile global business."
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AnalogFolk bolsters its strategy team with new hires
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Publicis Mojo heads 15-agency Barangaroo panel
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