Canon

Latest News about Canon

'People trust people, but they don’t necessarily trust brands' 6 years ago

'People trust people, but they don’t necessarily trust brands'

Social media has hit “peak content” but user-generated content could be the answer for Canon, said the...

Canon inks deal with Netflix; documentary series goes global 8 years ago

Canon inks deal with Netflix; documentary series goes global

Canon's branded content gold will now be accessible to some 86 million people globally, due to a deal...

Canon launches second TV series; pushes experiences over advertising 8 years ago

Canon launches second TV series; pushes experiences over advertising

“People don't want to be sold to any more. There's a real cynicism to companies selling at you, so...

Canon uses Vivid to sharpen consumer focus 8 years ago

Canon uses Vivid to sharpen consumer focus

“There's so many great things to shoot at Vivid, but so many people leave disappointed, so Canon can...

Leo Burnett wins Canon media from MediaCom without a pitch 9 years ago

Leo Burnett wins Canon media from MediaCom without a pitch

Canon has handed its media planning to creative agency Leo Burnett, as the creative agency builds its...

New hires and new office – AnalogFolk expands to Hong Kong 9 years ago

New hires and new office – AnalogFolk expands to Hong Kong

Independent digital agency, AnalogFolk, has opened an office in Hong Kong, appointing Isobar's Chris...

Canon and National Geographic announce TV partnership 9 years ago

Canon and National Geographic announce TV partnership

Brand and media owner align in new “innovative media” partnership.