IdeaWorks has taken on Microsoft’s former head of channel marketing Danny Lattouf, as MD of its Sydney operation.
Lattouf, who has more than 15 years retail and shopper marketing experience, replaces Sydney MD Christopher Lyons, who is returning to Asia.
Lattouf has worked with brands such as Xbox, Windows, Surface, Sony Pictures, Sony Ericsson, Adidas, and Dell. Most recently, he led Microsoft’s retail go-to-market strategies and execution across its entire portfolio in Australia.
“Over the past four years I’ve had the pleasure of building, leading and working with a brilliant team at Microsoft,” Lattouf said.
“I’m very excited about this next stage in my career, leading the highly regarded IdeaWorks Sydney business through the ever evolving, dynamic and exciting retail and shopper environment.”
IdeaWorks, which is part of WPP, falls under the Y&R’s global retail and shopping network, Labstore, and has offices in Sydney, Brisbane, Melbourne and Auckland.
National MD of IdeaWorks in Australia, Phil McDonald, said: “Having someone with the leadership and retail skills of Danny join IdeaWorks in Australia is a massive advantage for us all.
As the Sydney leader he will bring some real business acumen to the way we work there and he has some very impressive experience on both sides of the retail fence."
On Danny’s appointment, Y&R group MD Andrew Dowling said he and IdeaWorks creative director Tom Hoskins, have enjoyed working with Lattouf in previous lives, and are particularly “excited about the breadth of experience” he’ll bring to the Sydney team.
“His energy in creating well-branded paths to purchase across all retail marketing disciplines from field marketing, digital marketing, in-Store experience, to staff training and advocacy is fantastic,” Dowling said.
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