Millennials turn to social media for news
Social media has become the primary news source for millennials as news consumer behaviour shifts towards digital for young people, new research finds. The Deloitte Media Consumer Survey found television is the major news source for Australians, with 36% of respondents switching on the box for news. However, for people aged 14-26, 31% go to social media. For 27-32-year-olds, this drops to 25% and 20% for Generation X. The survey found that 88% of TV viewers multitask while watching, compared with 60% in 2012.
Media reform debate to return in Spring parliament
The Turnbull government is planning to reintroduce proposed changes to media ownership regulation in the first or second sitting week of the Spring parliament session as TV bosses warn that licence fee changes need to be incorporated, Fairfax Media reports. Mitch Fifield's reform package, already the subject of a senate hearing committee, was put on ice in the lead up to the federal election. It promise to amend the 75% audience reach rule and two-out-of-three cross-media ownership rule.
WIN sounds out Nine shake-up
WIN Corporation is sounding out media executives over potential changes at Nine Entertainment Company as it steps up its campaign against the network’s senior management team, The Australian reports. WIN's relationship with Nine soured considerably after the regional network recently took Nine to court over streaming rights and both parties went their separate ways after decades as content partners. WIN executives have held talks with media industry veteran David Leckie and Nine shareholder Perpetual about strategies to boost Nine's performance. It is understood the fund manager supports the current regime. WIN owner Bruce Gordon holds a 14.88% share in Nine.
Audited circulation under a shadow
The future of the Audited Media Association of Australia's (AMAA) newspaper sales data is under a cloud after Fairfax Media decided to stop using its digital subscriptions data, The Australian reports. News Corp Australia's Damian Eales says the focus of advertisers and media agencies is print and digital audience numbers rather than the AMAA's circulation data. Fairfax disputed the AMAA's latest data, arguing that it does not include products such as site licences that can include a large number of corporate users under one licence.
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