Sorrell slams digital giants
WPP Group CEO Martin Sorrell has called on Google and Facebook to be more transparent on data in an interview with The Australian. WPP spent approximately $US4 billion and $US1 billion with Google and Facebook respectively last year, with the number expected to rise. However Sorrell pointed to the need for an independent digital audience measurement system rather than agencies having to reply on the data supplied by the digital giants.
WIN calls Ten partnership a success
WIN CEO Andrew Lancaster has praised its relationship with Ten as its new affiliate deal helps to boost its ratings, according to The Australian. RegionalTAM data shows that WIN's ratings in the 6pm – 7.30pm news timeslot has risen since it became a Ten affiliate on 1 July this year.
Ooh!Media launches sound technology for billboards
Ooh!Media is launching directional-base sound capabilities across its digital billboard network according to The Australian Financial Review. The capability, called Evoke TV, will combine video, new, social media, local information and user created content with audio, and will be added to parts of the outdoor operator's existing networks. Inside networks including shopping centres and airports have been highlighted, rather than billboards located outside.
Tabcorp CEO backs tougher stance on betting ads
Tabcorp CEO David Attenborough has lent his support to a tough new stance on betting advertising during live sport, according to reports in the AFR. Attenborough has said the proposal by crossbench federal WP Andrew Wilkie and senator Nick Xenophon, was needed and that the current volume of advertising is hurting the reputation of the wagering industry.
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