Former head of digital at Maxus Australia, Tom Kelshaw went on to become director of technology at Maxus’ Innovation Centre in Singapore. Following a four-year stint in Asia, Kelshaw is now global director of innovation at Maxus in New York, working on ideas and campaigns for some of the world’s leading brands.
At Maxus, he advises on practical applications of creativity and technology to solve business and communications challenges, and directs partnerships with innovative start-ups, universities and creators.
At the Media + Marketing Summit, Tom will deliver an exclusive presentation titled “In an age of uncertainty, how should the advertising industry innovate?”. Innovation, he argues, has become mandatory, but how should it be done properly?
He will also explore the idea of ‘open innovation’ – how to bring collaborators into your world and projects; not just those who sit in your office, and discuss how AI will free up our time to get more creative. Bubble burst? It will be.
Also on the panel, James Sugrue, Founder, AFK; Joanne Jacobs, Managing Partner, Disruptor's Handbook; Matt Rowley, Chief Revenue Officer, Australian Metro Publishing, Fairfax Media, moderated by Katie Rigg-Smith, CEO, Mindshare.
Speakers include:
- Harry Lowes, General Manager of Media and Digital at Telstra
- Jenny Williams, CMO of HCF
- Brent Smart, Chief Marketing Officer of IAG
- Katy Rigg-Smith, CEO, Mindshare
- Jo Kelly, Chief Marketing Officer of Ubank
- Simon Reynolds, VP of marketing at Airtasker
- Paul Brooks, CEO, Carat Australia and New Zealand
- Tom Kelshaw, director of innovation at Maxus New York
- Mark Ritson, Adjunct Professor at Melbourne Business School
- Jason Pellegrino, managing director, Google
- Sam Hegg, Chief Strategy Officer, Carat Australia
- John Miskelly, Chief Digital Officer, GroupM Australia & New Zealand
- Clint Parr, Head of People & Culture, Clemenger BBDO Sydney
- James Sugrue, Founder, AFK
- Matthew Johnstone, Author, Illustrator and Ambassador for Tonic Health Media
- Jodie Sangster, Chief Executive Officer, ADMA
- Joanne Jacobs, Managing Partner, Disruptor's Handbook
Carat is the event's Presenting Partner, along with support from Fairfax Media, The Trade Desk, Tonic Health Media. Rakuten Marketing and Tribe will lead the FastFront sessions, showing off the latest developments from their businesses .
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