AdNews is excited to confirm that Visa senior director and head of marketing for Australia, New Zealand and South Pacific Jacqueline Phillips will open the Media + Marketing Summit.
Valued at more than $100 billion globally, and increasing its value 10% last year, Visa is the sixth most valuable global brand according to the 2016 BrandZ report from WPP.
Phillips is a marketer with 20 years of brand building behind her and now leads a brand at the forefront of financial and digital innovation.
Her keynote presentation will tackle this year’s Media + Marketing summit theme, ‘Bursting the Bubble’ and reflect the changes we are facing in digital, mass marketing, brand building and even our workplace cultures and employment issues.
She will address these topics head-on, and in the process, unveil stories from her own career as a marketer.
Phillips, who has a background in marketing roles at Australia’s biggest banks including ANZ and Bank of Melbourne, will also reveal her own personal career story – how she has risen up the ranks, what her key learnings have been and what gets her out of the bed in the morning.
Also at the Media + Marketing Summit Google Australia managing director Jason Pellegrino is set to give the closing keynote of the day at the AdNews Media + Marketing Summit - Sydney. Catch him in conversation with Nicole Sheffield.
Plus, Professor Mark Ritson is delivering an all-new, exclusive presentation at the AdNews Media & Markeitng Summit. He will walk you through the nine circles of marketing hell in this presentation ‘Digital Marketing Inferno’ inspired by Dante's Inferno.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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