The theme of this year’s event – now in its fifth year – is ‘Bursting The Bubble’ and seeks to take attendees out of their comfort zones into a place where new thinking, ideas and insights can be discussed, learned and adopted.
Here are 10 incredible reasons why you should attend the newly-expanded Media + Marketing Summit - Sydney at Randwick on May 12.
- It is the only place in the world that Google and News Corp can be found in an exclusive, public conversation with each other - Google Australia boss Jason Pellegrino and News Corp's’ Nicole Sheffield will take to the stage.
- Visa marketing honcho Jacqueline Phillips will unveil her learnings from 20 years as a marketer, and reveal why she gets out of bed in the morning.
- Watch Mark Ritson unveil his brand new presentation: ‘Inferno: the nine circles of digital marketing hell’.
- Leading marketers from Ubank, HCF and IAG will explain their strategies in a world that has become dominated by the nuts and bolts of digital strategy.
- Got a burning question on the current transparency issues in digital marketing? Put it to the experts.
- A place to hear Maxus’ global director of innovation speak about why innovation is essential to the ongoing success of the advertising and marketing business.
- Where the industry’s top leaders in talent will gather to explain why your job could be at risk, how the industry protects itself against change and how you could be hired for a job that doesn't even exist yet.
- Hear Facebook, GroupM and Telstra unveil their future digital strategies.
- Step out of your work life, and recharge your own personal batteries with a keynote from Matthew Johnstone who will bring the attention back to our own mental health, and why keeping a balance is more important now than ever.
- Take advantage of the delicious lunch and networking opportunities to meet inspirational leaders from across the sector.
Confirmed sessions include:
- Recalibration: big Ideas and Creative Flair: Advertising media's constant metamorphosis presents an enjoyable challenge for most marketers, and getting to grips with it continues to fascinate us. However, some argue that a return to the basics of mass marketing – big channels, big ideas, gut instinct and creative flair – is needed to really harness the true power of a brand. Is this true, or are we pandering to a nostalgic idea?
- Will a Robot Steal Your Job? How do we future proof the media and marketing discipline and recruit for roles and challenges that don't even exist yet? Is automation a real threat to jobs? How do we tackle a talent shortage and better recruit a more diverse and dynamic talent pool?
- Innovation: Gimmick or genuine growth driver: Innovation is touted as a key driver of growth, but when is it a genuine opportunity and when is it a distracting gimmick? How do marketers and agencies make sure that innovation translates into growth and opportunity, rather than becoming a diversion from core business and real profit drivers?
- Data & Analytics in a Post-Truth World: Are the numbers adding up? In a world of alternative facts, fake news and metrics mistakes, whose numbers can be relied on? Do marketers really have a genuine picture of who an Aussie consumer is? When we're moving to an attention-based environment, is it time to construct a post post-truth world?
- Health and Well-being Session - Presented by Tonic Media: We all know that people are key to business success and good quality marketing, but it's getting ever harder to balance life in the fast-paced media world. In this well-being 'psych-up' session Matthew Johnstone, ambassador of Tonic Health Media will teach you how to manage stress in a busy media environment and help you and your teams build resilience, find balance and develop mindfulness.
We're also taking the Summit to Melbourne for the first time in August. You can expect a line up of top brands and agency execs speaking on a diverse range of panel debates on topics affecting everyone in media and advertising, as well as a dynamic keynote speaker. The Melbourne event is 2 August at the Australian Centre for the Moving Image, in the heart of Federation Square. You can buy tickets now .
Speakers include:
- Harry Lowes, General Manager of Media and Digital at Telstra
- Jenny Williams, CMO of HCF
- Brent Smart, Chief Marketing Officer of IAG
- Katy Rigg-Smith, CEO, Mindshare
- Jo Kelly, Chief Marketing Officer of Ubank
- Simon Reynolds, VP of marketing at Airtasker
- Paul Brooks, CEO, Carat Australia and New Zealand
- Tom Kelshaw, director of innovation at Maxus New York
- Mark Ritson, Adjunct Professor at Melbourne Business School
- Jason Pellegrino, managing director, Google
- Sam Hegg, Chief Strategy Officer, Carat Australia
- John Miskelly, Chief Digital Officer, GroupM Australia & New Zealand
- Clint Parr, Head of People & Culture, Clemenger BBDO Sydney
- James Sugrue, Founder, AFK
- Matthew Johnstone, Author, Illustrator and Ambassador for Tonic Health Media
- Jodie Sangster, Chief Executive Officer, ADMA
- Joanne Jacobs, Managing Partner, Disruptor's Handbook
Carat is the event's Presenting Partner, along with support from Fairfax Media, The Trade Desk, Tonic Health Media. Rakuten Marketing and Tribe will lead the FastFront sessions, showing off the latest developments from their businesses .
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