Getty Images has released its visual trend forecast for next year and it's all about what is set to influence advertising, design and brand communications in 2016.
The top six trends were identified by a range of resources including analysis of imagery in advertising and the buying trends from the 400 million downloads from the Getty website each year.
The 2016 trends are:
1. Divine Living: Brands have begun to focus on their values and meaninginful consumption which has seen concepts such as goodness, intention and interconnectedness appeal to consumers sense of worth.
2. Extended Human: As technology continues to find its way into our everyday life, this trend explores how tech is becoming an extension of ourselves and challenging our idea of what it means to be human.
3. Outsider In: This trend looks at unconventional thinking and people breaking tradition with unique point of views and standout visuals.
4. Messthetics: Messthetics keeps away from the perfection often seen in advertising, instead using messy, grimy, sweaty and ugly imagery for a less predictable approach.
5. Silence vs. Noise: This trend is all about contrast, with visual extremes and contradictions in style sending uncomplicated messages to consumers, utilising expression the 'less is more'.
6. Surreality: Photographers are being inspired by 60's psychedelia and using surreal imagery influenced by dreams, the subconscious and the original surrealist movement.
Getty Images director of visual trends, Pamela Grossman, will discuss Getty Images’ new predictions about emerging visual trends in an upcoming webinar taking place on December 10 at 12pm AEDT. Guests can join by registering for free here.
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