Getty Images has appointed former Adshel marketing director Elvira Lodewick to head up marketing for Asia Pacific.
Lodewick will be Sydney-based but will also oversee marketing strategy for South-East Asia, Hong Kong, India, New Zealand, Turkey and the United Arab Emirates.
She left Adshel late last year and has also worked for one its parent companies, Clear Channel, plus Nielsen and Reed Elsevier.
Additionally, Getty has hired Svetlana Zhukova as marketing manager for Australia and New Zealand. She's previously worked for the Australian Council for the Arts and Adshel. Zhukova replaces Jane King while Lodewick's position is newly created.
Getty Images vice president sales, Asia Pacific, Glenn Parker said: “As the demand for engaging visual content continues to grow in both established as well as emerging markets, Elvira's regional experience in the media and online publishing industries will be a tremendous asset in building our presence across Asia Pacific.
“Elvira and Svetlana bring a great combination of experience, insight and energy that will help us build our customer base and advance the unique role of digital media in communications and business across the region.”
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