GPY&R Brisbane has been nominated in three categories of the Media Lions including Use of Mobile, Use of Ambient Media and Public Health and Safety.
The agency received two nominations for its Life Saving Stickers campaign for the Australian Road Safety Foundation.
Atomic 212 Sydney also appeared on the Media Lions shortlist for its Lucy the Robot effort. The Double Telepresence was pressed into action by Atomic 212's marketing communications manager Lucy Kelly, who used the technology to circumvent the inclement weather queuers were suffering under in their wait for the release of the new iPhone 6s.
Above: Atomic 212's Lucy the Robot
In total, Australia scored 21 nods in the Media category, meaning an Aussie could be a front runner for the gong.
Leo Burnett Sydney, Whybin\TBWA Melbourne, M&C Saatchi Sydney, Grey Melbourne and DDB Group Melbourne all made the shortlist twice for Media.
Grey Melbourne also received two entries for its This Bike Has MS campaign, which has won a Silver Lion for Health.
Whybin\TBWA Sydney and Eleven's Uncrushable campaign for M.J. Bale appeared on the shortlist twice, once in the Use of Stunts category and another in the Fast Moving Consumer Goods category.
GPY&R Melbourne, UM Sydney and Clemenger BBDO Melbourne also made the cut.
Mobile Lions
DDB Sydney’s #ComeOnIn campaign continues to dominate at Cannes, with five nominations for the Mobile Lions.
The campaign for the Sydney Opera House has been shortlisted across the Activation by Location category, Content for User Engagement category, Co-Creation and UCG category, Targeted Communications category and the Social Business category.
The aim of the socially-led campaign was to encourage people to experience more of what the Opera House had to offer, inviting people to the destination through user Instagram images.
Leo Burnett Sydney made the shortlist four times for its work with Toyota, Samsung and Diageo Australia.
Saatchi & Saatchi Sydney, GPY&R Melbourne, Whybin\TBWA Sydney and Clemenger BBDO Melbourne also made the shortlist.
Creative Data Lions
The US account for 15, and Australia 11, of the 73-strong shortlist, which spans 20 countries.
McCann Melbourne’s Emotional Trailer is one of Australia’s front runners to take home a Creative Data Lion, shortlisted in three categories for the work.
Created for the Melbourne International Film Festival, McCann built a movie chair that allowed people to physically experience the emotions of a film before they saw it.
Clemenger BBDO Melbourne and DDB Sydney made the shortlist twice, Clemenger for its Rate my Roof campaign for Origin Energy and DDB Sydney for its work with the Opera House.
Leo Burnett Sydney, GPY&R and AFFINITY all received a nod in the shortlist.
While Aussies scored 11 entries to the Cannes Creative Data Lions, only Leo Burnett and Saatchi & Saatchi made the shortlist for the Innovation Lions.
Cyber Lions
Aussies have scored 17 finalists at the shortlist stage of Cannes Cyber Lions, led by Leo Burnett Sydney with five finalists.
Leo Burnett received nominations across three categories for its work for Canon Australia. In the campaign, Leos experimented with the power of perspective in portrait photography, demonstrating that a photograph is shaped by the person behind the camera.
Clemenger BBDO Melbourne and DDB Sydney have both been shortlisted three times, with Leo Burnett Melbourne and GPY&R Melbourne following with two entries.
Whybin\TBWA and Saatchi and Saatchi Sydney both received a mention on the shortlist.
Australian Finalists
Media Lions
Whybin\TBWA Melbourne, ANZ, Pocket Money - Equal Future
Whybin\TBWA Melbourne, ANZ, GAYNZ
UM Sydney, Lego, Make Lego the Star of Christmas
Whybin\TBWA Sydney and Eleven, M.J.Bale, Uncrushable x 2
DDB Sydney, Sydney Opera House, #ComeOnIn
GPY&R Brisbane, Life Saving Stickers, Australian Road Safety Foundation x 2
DDB Group Melbourne, Kidsafe, The Unconventional Oven
Grey Melbourne, MS Australia, This Bike Has MS x 2
Clemenger BBDO Melbourne, Transport Accident Commission Victoria, The Human Test
GPY&R Brisbane, Suncorp, Stuffies
Leo Burnett Sydney, Samsung, Celebrity Tantrum
DDB Group, Westpac, Westpac Get Cash Tutorials
GPY&R Melbourne, LGBT Youth Support, You’re accepted
Atomic 212 Group Sydney, Double Robotics, Lucy The Robot
M&C Saatchi, RCF, Heartbeat
Leo Burnett Sydney, Gio Insurance, Fuel the Fire
Mobile Lions
DDB Sydney, The Sydney Opera House, #ComeOnIn (4)
Leo Burnett Sydney, Samsung, Celebrity Tantrum (2)
Whybin\TBWA Sydney and Eleven, M.J.Bale, Uncrushable x 2
Clemenger BBDO Melbourne, Origin Energy, Rate My Roof
GPY&R Melbourne, Minus 18, You're Accepted
Saatchi & Saatchi Sydney, Toyota LandCruiser, LandCruiser Emergency Network
Leo Burnett, Bundaberg Rum, Cheers to a Legend (3)
Creative Data:
McCann Melbourne, MIFF, The Emotional Trailer x3
Affinity, Narellan Pools, Diving Into Data for Narellan Pools
Clemenger BBDO Melbourne, Origin Energy, Rate My Roof x2
M&C Saatchi Sydney, Lexus Australia, Heartbeat
DDB Sydney, The Sydney Opera House, #ComeOnIn x2
Leo Burnett Sydney, Samsung Australia, brainBAND
GPY&R Melbourne, Minus 18, You're Accepted
Cyber Lions
Leo Burnett Melbourne,SPC Ardmona, Preserved Memories
Leo Burnett Melbourne, Headspace, Reword
DDB Sydney, The Sydney Opera House, #ComeOnIn (x3)
Leo Burnett Sydney, Canon Australia, Decoy (x3)
Leo Burnett Sydney, Samsung Australia, Celebrity Tantrum (x2)
Whybin\TBWA Sydney and Eleven, Virgin Mobile, Data Auction
GPY&R Melbourne, Minus 18, You're Accepted (x2)
Clemenger BBDO Melbourne, NAB, Fanshake
Clemenger BBDO Melbourne, Bonds, The Boys
Clemenger BBDO Melbourne, Origin Energy, Rate My Roof
Saatchi & Saatchi Sydney, Toyota LandCruiser, LandCruiser Emergency Network
Check out these shortlists below:
Print and Publishing Lions shortlist
Promo and activations Lions shortlist
Creative Effectiveness Shortlist
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.