Our latest premium print edition takes you through a whole host of adland goodness – from editor Rosie Baker sitting down with the global Coke CMO in Hong Kong, to our feature on the fast-spinning world of 'martech'.
We tapped the likes of Oracle, Marketo, Outbrain, RedBalloon, GroupM, RadiumOne and ADMA for their views on the cornerstones of a modern day markitecture; look at brands making use of virtual reality and ask to the industry’s top creative brains if Australia needs its very own Super Bowl adstravaganza equivalent.
In our news review we take a poke around the booming SVOD space and delve into what impact this has on Foxtel's offering. We also look at the hype around CX.
As well as that we have insights from Xero CMO Andy Lark, Virgin Australia marketer Sean Jenner, MLA's Andrew Howie, Seven's Clive Dickens, Grant Rutherford – and much more.
Don't miss out on our print edition. You can subscribe to our print edition here or get the iPad version of it right now in iTunes.
The Marketer:
“We started to exclude people. People had to abandon Coca-Cola if they wanted to drink Coke Zero.”
Global Coca-Cola CMO, Marcos de Quinto
Big Pic:
“The pace of change is only going to accelerate as programmmatic continues to roll out”
Virgin Australia’s Sean Jenner
“Marketing tech caught the CMO and CTO by surprise so both need a solid understanding of the martech world.”
Oracle' Marketing Cloud's Paul Cross
Creative Focus:
“The agencies getting it right are less Super Bowl and more David Bowie.”
Lavender's Lachlan James
Stay in the loop with the latest in-depth features and top interviews by subscribing to our print edition here or get the iPad version of it right now in iTunes.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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