After eight months with no regional MD steering the ship, online video advertising platform SpotX has announced Matt Von der Muhll's replacement.
The firm has today revealed that “ad tech veteran” Marcus Tan has been appointed as SpotX JAPAC MD and is tasked with spearheading “aggressive”growth in programmatic TV and cross-screen video across the region.
Tan, who arrives after a 10-month stint as head, high growth solutions JAPAC, at marketing automation business PubMatic, also previously held a director role at BlackBerry and was MD APAC at mobile advertising platform Smaato for four years.
Unlike Von der Muhll, Tan will not be based in Australia, but will remain in Singapore as his task is to grown the company beyond Australia and New Zealand.
“Asia is highly diverse and expected to lead the world in digital video consumption across screens in the coming years, with over 30 countries that exhibit astounding prevalence of mobile content consumption,” Tan says.
“We expect both advertisers' and publishers' ad innovation to reach fever pitch this year as both realise the massive potential of reaching consumers with targeted video campaigns on connected TV, mobile devices and linear TV.”
The APAC MD position was made vacant in May last year after Von der Muhll left the business for a COO spot at mobile-based technology, media and telecommunications startup Unlockd, which is co-founded by Matt Berriman and is backed by a raft of investors including Lachlan Murdoch.
As with many ad tech company's locally and globally, the company has seen some key staff up sticks.
Von der Muhll's exit was later followed by SpotX's Singapore-based commercial director Sujen Selva, who left in December.
Speaking to AdNews, self-confessed gadget and tech geek Tan, says while he will be based in Singapore, a Sydney office would remain, but staff, who will take on more JPAC travelling, do have the option of relocating to Singapore.
SpotX, which recently rebranded to reflect its shift from a video ad exchange to a “complete video ad management platform”, lets publishers and broadcasters monetise video on all screens programmatically, as well as with data-driven direct sales.
In August last year, despite the ongoing absence of a local MD, SpotXchange's vice president of programmatic TV, Randy Cooke, was in Sydney to meet with Channel Nine, Seven, MCN and SBS in an attempt to get major networks to embrace the “nebulous” world of programmatic TV.
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