We've refreshed our print edition so check it out to see our new look, fresh content and new columnists. In this issue: GoPro, exploring “over-rated” social and digital marketing and the 2016 media outlook. Plus viewability, sports sponsorship and advertising teasers.
You can subscribe to our print edition here or get the iPad version of it right now in iTunes.
- The Marketer: When the going gets tough, the tough GoPro – an exclusive interview with GoPro's global creative director Brad Schmidt. Check out the video online.
- Agenda 2016: 10 things that are heading this way in 2016.
- Big Pic: The big social fallacy. Is Mark Ritson right when he says that social media and digital marketing are over-rated? Or are brands just doing it wrong?
- CreatIve Focus: We ask if advertising the ads with teasers is a creative boon or a tacky fad.
- News Review: How other brands are trying to replicate Big Bash league's success.
- What does GroupM's 100% viewability guarantee actually mean?
- Columnists: Gruen and Ten's Russel Howcroft on what's wrong with the box, MediaCom ECD Gemma Hunter on learning lessons from unexpected places, and Orchard’s Carlos De Spinols on irrational decision making and design principles.
- Off-brief. M&C Saatchi's Andy Flemming gets angry over clickbait, and Donald Trump.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.