The final collaboration between Thinkerbell and Dan's.
Thinkerbell and Dan Murphy's have launched a festive extension of the 'Nobody Beats Dan Murphy’s' brand platform.
The work aims to position Dan's as "the liquor destination" with a vast range of local and international drinks, Lowest Liquor Price Guarantee, and expert staff.
The film follows a customer getting everything she needs for Christmas day at Dan's. She even has enough left over to grab an extra bottle for those inevitable surprise guests with their somewhat eclectic tastes.
This work marks the final collaboration between Thinkerbell and Dan Murphy’s who will part ways this month following a pitch process earlier this year in which Thinkerbell declined to participate.
Thinkerbell's chief creative thinker Tom Wenborn said the team is "incredibly proud" of the work that they’ve been able to achieve with the Dan’s team over the past four, almost five, years.
"A final festive bow for the Nobody Beats platform is a fitting conclusion to our rich and enjoyable partnership," he said.
"We wish Dan’s and the entire Endeavour Group all the best."
The integrated campaign is live across TV, BVOD, OOH, press, social, digital, radio and in-store.
Credits:
Client: Dan Murphy’s
Agency: Thinkerbell
Media: Carat Australia
Director: Yianni Warnock
Production House: MOFA
Post and online: ARC EDIT
Sound: Rumble
