Earned, owned, influencer and paid channels.
Australian eggs has launched the The Easter OG campaign to establish Aussie eggs at the heart of Easter celebrations, via integrated creative agency Liquid Ideas.
The campaign aims to remind Australians of the OG Easter treat – real eggs – and to inspire cooking of egg recipes to elevate Easter festivities.
“Real eggs are the original easter hero, but somewhere along the way, they lost their crown to chocolate," said Liquid Ideas managing director Cleo Posa.
"Through the campaign, we’re having a bit of fun with the idea and reclaiming a slice of Easter for the OG egg. After all, in a long weekend there’s surely room for the chock kind and the chick kind.”
Rowan McMonnies, Managing Director of Australian Eggs said, hopes this campaign not only makes Aussies smile but encourages them to incorporate eggs into their Easter feasts.
"Not only are eggs easy-to-use and nutritionally packed, they’re the perfect ingredient for Easter recipes, from delicious desserts to breakfast and lunch ideas," said McMonnies.
The campaign launched today across earned, owned, influencer and paid channels, including YouTube, Meta and TikTok.
Also rolling out is a media partnership with Mamamia spanning advertorial and digital support.
