The Suzuki Skates film, created by Deloitte Digital, is the latest iteration in Suzuki's re-positioning and transformation in Australia.
Japanese car maker Suzuki has launched the latest iteration in its re-positioning and transformation in Australia.
The Suzuki Skates film, created by Deloitte Digital, showcases the off-road capability of Suzuki’s new Jimny 4x4, while embracing the raw "For Fun’s Sake" Suzuki spirit.
"For the super-compact super-fun Suzuki Jimny, making downhill roller-skates shaped like tiny cars seemed like the most sensible thing to do," Deloitte Digital chief creative officer Matt Lawson says.
The film follows an off-road skater, navigating his way through the rugged Australian terrain in his custom Suzuki Skates resulting in part chase, part skate film, part absurd comedy, part western, and all fun.
Daniel Mercuri, National Marketing Manager, Suzuki Australia said:
"In a highly compeitive automotive market it’s not always easy to stand out, unless you really stand for something," Suzuki Australia national marketing manager Daniel Mercuri.
"This film is pure fun, and if there’s one thing that gets attention in our industry it’s the brand that doesn’t take itself too seriously."
