"We’re celebrating how this crave-worthy crunch has found its place in Aussie pantries."
Hooleys Waves ‘Crave the crunch’ campaign is back with a second iteration via Hook Creative Studios.
Hooleys Waves is shifting its focus from the boardroom to the family living room, to show that this crave-worthy crunch belongs in every Australian household, building on the overwhelming success of the original launch.
This time, it’s Dad who finds himself utterly consumed by the crunch, so much so that even casual couch conversations start to sound like a satisfying bite of Hooleys.
"Last year, we proved how much Aussies love their crunch. Now, we’re showing that Hooleys Waves aren’t just a snack, they’re part of the household," Pat Langton, founder and chief creative guy at Hook Creative Studio, said.
"This campaign captures how the obsession has spread from the office to the family home, making Hooleys a pantry staple."
Calbee brand manager Carly Williams said nothing brings people together quite like a great bag of chips.
"Seeing Hooleys Waves become a household favourite has been incredible. We’re celebrating how this crave-worthy crunch has found its place in Aussie pantries," Williams said.
The campaign will roll out across TV, digital, social, and in-store activations throughout Australia and New Zealand. Pick up yours today at Woolworths, Coles, 7-Eleven, and select independent stores.
Credits:
Client: Calbee Australia
Brand: Hooleys
Brand Manager, Calbee: Carly Williams
Head of Marketing, Calbee: Natalie Johnson
Creative Studio: Hook Creative Studio
