Samsung has joined forces with Vivid Sydney for a second year in a row to launch a technology-enabled, playground featuring two activations.
Samsung Electronics Australia is partnering with Vivid Sydney for a second year in a row to launch a technology-enabled, playground featuring two activations, Samsung Electric Playground and Samsung Galaxy Studio.
The two exhibitions will transform over 3,000 square metres of Circular Quay's First Fleet Park and the adjacent Foundation Hall as never before.
It will also include a partnership with Instagram to showcase Vivid Sydney content being shared on the platform and provide tips on how to capture the magic of the festival when lights illuminate Sydney on Friday 24 May.
Samsung vice president of IT and mobile Garry McGregor says the activation will set a new standard for ambition, engagement and interaction.
"In returning for a second year to Vivid Sydney, we’ve challenged ourselves and harnessed the power of mobile technology to create not just a memorable cultural experience, but uniquely sharable and unlike anything festival goers will have ever seen before," McGregor says.
The Samsung Electric Playground invites guests into a multitude of experiences spanning on an area over four basketball courts in size, enabling festival goers to explore Galaxy S10-inspired attractions.
The Samsung Galaxy Studio arrives from a global tour visiting London, Barcelona and Dubai to showcase an immersive space with tailored light experiences and a one-of-a-kind interactive art piece by up-and-coming Australian artist George Rose.
"Vivid Sydney is an event that celebrates technology and innovation, so it is fitting to have Samsung returning as partner of the festival this year," Destination NSW CEO and Vivid Sydney executive producer Sandra Chipchase says.
"The Samsung Electric Playground and Samsung Galaxy Studio will showcase cutting-edge technology in an incredibly engaging way, and we know that visitors to Vivid Sydney will be surprised and delighted by the installation in First Fleet Park and Foundation Hall."
