Running through December and January, the campaign encourages Australia’s prospective car buyers to own a piece of 2019.
The latest instalment of Suzuki’s ‘For Fun’s Sake’ campaign has hit the air, this time as a fresh take on the automotive industry’s standard Plate Clearance sale, via creative consultancy Deloitte Digital.
Running through December and January, the campaign encourages Australia’s prospective car buyers to own a piece of 2019, in the form of a new Suzuki car.
"Across the auto category, there's no more cluttered period than the end or start of the new year," Suzuki national marketing manager of automotive Daniel Mercuri says.
"In order to stand-out in a market where our competitors’ share of voice is often four to one, we’ve created something that cuts-through but more importantly, engages our audience.
"Working closely with Deloitte Digital, we've built a Plate Clearance campaign that not only ladders back up to our For Fun's Sake brand platform, but also connects with buyers on a retail level."
The campaign encourages viewers to reminisce about the year that has literally just happened; from global incidents, to local news, to life events that may or may not have happened to you, before inviting viewers to “cherish it all” with a 2019 Commemorative Suzuki.
“Suzuki sees the world differently to other car brands. These 2019 Suzukis aren’t old stock, they’re a chance to drive a piece of 2019 forever (such is the quality of a Suzuki)," Deloitte Digital chief creative officer Matt Lawson says.
"To be honest, they should be charging more for them! But they’re not, as they do also see this a chance to get rid of old stock.”
The 2019 Commemorative Suzukis are being be promoted via out-of-home, online and radio.
Credits
Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Daniel Mercuri: National Marketing Manager - Automotive
Handsome Robert Rosengarten: Assistant Marketing Manager - Automotive
Creative Consultancy: Deloitte Digital
Chief Creative Officer & Partner: Matt Lawson
Creative Brand & Advertising Partner: Adrian Mills
Executive Creative Director: Charles Baylis
Creative Director: Gustavo Vampre
Copywriter: Britton Upchurch
Art Director: Kyle Lotherington
Head of Integrated Production: Marlese Sloan
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Prod Companies: Assembly & Sedona
Director: Jonny Kofoed
Animator: Matt Wilson
FX: Elliot Stronge
Animator: Ben Buchanan
Comp Assist: Leo Zarpelon
EP: Kim Wildenburg
Producer: Helen Naulls
Sound Studio: Risk Sound
Sound Design: Dee Gjedsted
Producers: Brodie Mattner & Kate Gibson
