“We are all about BIG coverage, MEGA value and EPIC 5G."
Mobile network operator Boost Mobile has launched a nationwide campaign aimed at challenging Australians to ‘get on a network that cuts it’.
The campaign, “Get On A Network That Cuts It” is a clear message to consumers about the importance of coverage when deciding on a network.
Its supporting message of BIG coverage, MEGA value and EPIC 5G will be hard to miss with Boost integrating this truly national campaign across a wide range of digital out-of-home, video-on-demand, social and digital assets as well as pulling it through its many sponsorships across motorsports, surfing and more.
Boost Mobile Australia head Bobby Geldens said this campaign is proudly blunt and loud, reflecting both who the brand is and its passion to deliver the best coverage and value to prepaid consumers, something Boost Mobile has been doing for 25 years.
“We are all about BIG coverage, MEGA value and EPIC 5G, and this campaign is both a challenge and an invitation to Australian consumers, to ask the question - Does Your Network Cut it?," Geldens said.
The campaign also coincides with Boost Mobile being awarded several prestigious industry awards from WeMoney and recognition from Finder.
WeMoney founder and CEO Dan Jovevski said as Australians look towards the future and mobile phone services, Gen Z and Millennials are increasingly seeking better value alternatives without sacrificing service quality.
"We’re thrilled to announce that Boost Mobile has won ‘Best for Quality – Prepaid Mobile Plans’ and ‘Best Annual Prepaid Plan’ for 2025," Jovevski said.
"This award is a hallmark recognition for Australian consumers and these awards are very well deserved and a testament to Boost’s outstanding offering.”
