Narrated by Geelong native Guy Pearce.
This year marks a century of partnership between Ford Australia and the Geelong Cats, making it the world’s longest-running partnership in professional sport.
Voiced by proud Geelong native Guy Pearce, production studio Accordion has produced a new film marking the event; ‘Forever Ford’ directed by Ethan McLean, with creative and strategy by McLean and Andrew Clarke (Super-Sub).
Accordion EP and partner Greg Toolen said the film captures the spirit of the city, its unwavering community pride, and the legacy of two iconic institutions woven into Geelong’s DNA.
“With Ethan’s direction and Pearce’s unmistakable voice guiding the narrative, the piece strikes an emotional chord with past, present and future generations of fans," Toolen said.
Super-Sub founder Andrew Clarke said there was literally one brief in the world for this type of work, and the chance to craft a story that recognises the past, while leaning into the enduring spirit of progress was an honour.
“This partnership should be globally regarded as a benchmark of what’s possible," Clarke said.
Ford Australia director of marketing Ambrose Henderson said for more than 100 years, Ford and the Geelong Cats have grown together, faced challenges together, and celebrated countless wins, on and off the field.
"This film is a reflection of that shared journey and the incredible community that connects us," Henderson said.
Geelong Football Club COO Marcus King said Geelong Cats’ association with Ford Australia is a partnership like no other.
“We have shared in memorable moments together and have a deep connection that showcases loyalty to, not just each other, but to the people of Geelong," King said.
"Forever Ford is a film that encapsulates the legacy and bond between both organisations and looks forward to what is to come.”
Credits
Clients: Ford Australia & Geelong Cats
Creative & Strategy: Andrew Clarke (Super-Sub) and Ethan McLean
Production: Accordion Productions (EPs: Greg Toolen and Adam Litchfield)
Director: Ethan McLean
