To keep themselves safe when visiting the beach.
Surf Life Saving Australia (SLSA) has launched a national safety campaign via Banter, designed to reach men and provide more Australians with the tools to keep themselves safe when visiting the beach.
‘Stop. Look. Stay Alive’, starring actor and filmmaker Angus Sampson, is aimed at getting people to make water safety a priority when visiting the coastline this summer.
Last year alone, 150 people drowned outside of the patrolled areas along Australia’s coastline, with men accounting for 86% of all drownings.
Sampson will front a new television, online, print and outdoor advertising campaign, appealing to more Australians, in particular men who continue to swim at unpatrolled locations and take unnecessary risks.
A former nipper and surf lifesaver at Freshwater SLSC on Sydney Northern Beaches, Sampson personally knows how important it is for people to have the basic understanding of surf safety and the inherent dangers of our beaches.
“It is forecast to be another hot summer, and Australians and visitors will be flocking to our coastline to enjoy the best our beaches have to offer," he said.
"But the message is simple: Stop. Look. Stay Alive.”
SLSA has also teamed up with Qantas to unveil a new virtual training platform for called 'Beach Passport', a free online course that will provide the public with basic water safety knowledge.
Beach Passport comes as SLSA announces a four-year partnership with Qantas, bringing together two likeminded brands with intrinsic links to Aussie culture and a shared commitment to the wellbeing of Australians and visitors, backed by over a century of joint credibility in safety, both in the air and on the ground.
Qantas is also providing 150 Qantas Points to everyone who completes the course before 30 April 2025 along with the opportunity to go into the draw to win one million Qantas points, to encourage people to use Beach Passport.
Surf Life Saving Australia’s Stop. Look. Stay Alive. campaign is set to be rolled out nationally across TV, print/online
and outdoor advertising.
Surf Life Saving Australia senior manager, marketing and brand Brett Morgan described this campaign as a "true career highlight."
"It’s not often that the stars align to bring together great talent, creative and production all wrapped around a very important community safety message, aimed at saving lives," he said.
"Combined with the Beach Passport virtual course and our partnership with Qantas, we think this campaign will have real impact on our beaches this summer”.
Bante co-founder Paul Den said it’s time for our country to band together because Surf Life Savers can’t be everywhere.
"It’s been an absolute pleasure working with Brett and the team to create a concept that truly encourages people to stop, look, and stay alive.
"If you had told me nine years ago, when we started Banter, that we’d have Angus Sampson delivering a monologue in a tuxedo jacket and boardies, I wouldn’t have believed it. This truly is a dream campaign to work on!”
Credits:
Surf Life Saving Australia
Brett Morgan- Senior Manager, Marketing and Brand
Banter
Paul Den-Co-Founder
Tori Anderson- Producer
Callam Paul, Account Executive
Lucie Drysdale, Account Executive
Crew
Director: Alan Harca
1st AD: Naomi Einfeld
2nd AD:Oli Roe
DOP: BrendanBarnes SACSACS
1st AC: Louis Lau
2nd AC: Sid Tinney
Gaffer: Tom Brian
Best Boy: Phil Bacon
Best Boy: Chris Follet
Key Grip: John Balbi
Grip: Brendan Elder
Grip: Nick Towel
Steadicam Operator: Jonathan Baker
Safety Officer: Wayne Pleace
Unit Production: Johnny K
Sound Recordist: Mark Van Kool
Photographer: Steve Baccon
HMU:Alphie Sadsad
Lead Casting: Creative Representation
Casting: Wink Models
Casting Support: Shift20
Catering: Tony’s Chicken Shop
Post Production
Offline Editor: Alan Harca
Colourist: Marcus Friedlander
VFX: Aleks Manou
Sound Design andComposition: Mosaic Sound
