The ambitious coffee made for ambitious people - wherever they may be.
Chef and social media sensation Andy Hearnden, known as Andy Cooks, has joined Suntory BOSS Coffee to celebrate the brand's bold ambition.
As a culinary creator with over 4.2 million Instagram followers, a cookbook, and 5 million YouTube subscribers, the campaign showcases Hearnden's career journey and highlights Suntory BOSS Coffee as the ambitious coffee made for ambitious people - wherever they may be.
Hearnden said he has been a Suntory BOSS Coffee fan for years, so getting to partner with them was a no-brainer.
"The Iced Long Black has always been my favourite—it has that real coffee kick I need to keep up with everything I’m working on," Hearnden said.
"I’m thrilled to be working together to share the ambition and great taste that Suntory BOSS Coffee is all about.”
Suntory BOSS Coffee head of Oceania market execution Morgan Loveridge said the brand was excited to team up with someone who truly knows the power of ambition and the taste of success.
"Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity—values at the heart of Suntory BOSS Coffee," Loveridge said.
It’s Friday CCO Vince Lagana said as someone who knows the importance of both taste and ambition, Andy’s goals and drive align perfectly with Suntory BOSS Coffee’s ambition to help ambitious workers keep achieving.
The campaign will appear across social, digital, and OOH.
Credits
Client: Suntory BOSS Coffee
Creative Agency: It’s Friday
Production Company: Good Oil
Director: Adam Stevens
Executive Producer: Sam Long
Producer: Clare Shervington
Post Production: The Editors
Editor: Mark Burnett
Sound and Music: Squeak E. Clean
Photography: Juliet Taylor
