“I could stay out here forever."
The 'Should've Gone to Specsavers' campaign, which has captivated audiences in major global markets for more than twenty years, is now celebrating 15 years in Australia.
The latest, debuting on Channel Nine and Seven News, the 30-second ad features a father and son on a fishing adventure – the two of them settled on a boat in the middle of a lake among beautiful mountains.
The story introduces us to a young man with a worried look on his face, asking his dad if he has seen the boat keys. “Nope,” his father responds, cluelessly, as the spot shows him casting his fishing rod with the keys attached to it instead of a fishing lure.
“I could stay out here forever,” the viewer hears the father remark as the iconic tagline appears on screen.
Shaun Briggs, director of marketing planning ANZ, said the strength of the Should’ve Gone to Specsavers campaign is a reminder for all to put their health first.
"Its a gentle reminder for Australians of all ages to look after their eye health while also making them smile,” said Briggs.
Created by Specsavers’ in-house creative team, The Agency, the campaign was shot in and around Otago, NZ. It will be adapted for use across Specsavers markets in New Zealand and Canada.
The newest instalment to the Should’ve Gone to Specsavers ad series will be rolled out nationally across TV, BVOD, YouTube and Cinema.
Credits:
Specsavers
Jane Hoban, Trading Director ANZ
Shaun Briggs, Director of Marketing Planning ANZ
Goran Majstorovic, Head of Brand Creative ANZ
Anri McHugh, Head of Brand Planning & PR ANZ
Joanne Dixon, Senior Marketing Manager, Brand Creative ANZ
Zorana Dodos, Marketing Manager, Brand Creative ANZ
Creative Agency: The Agency, Specsavers
Media Agency: Initiative
Production Company: Scoundrel
Director: Tim Bullock
Executive Producers: Adrian Shapiro & Kate Gooden
Producer: Tony Whyman
DOP: Jeremy Rouse
Edit: Adam Wills
VFX/Post Production: Fin Design & Effects
Sound: Rumble
Music: MADBS Composing Palace
