Encouraging employers to hop on-board.
Employment Hero has launched its first integrated campaign, Hero Collective, developed by its in-house creative agency, across Australia, the UK and New Zealand.
The campaign empowers businesses to ‘hop’ on-board a new category of employment management, designed to simplify and optimise every aspect of managing employment – the Employment Operating System (Employment OS).
Hero Collective has introduced a purple rabbit with a "disruptive, tongue-in-cheek" personality to represent the efficiency that SMEs will gain from switching to Employment OS, which is designed to reduce administrative burdens.
The mascot, armed with a leaf-blower, to help employers "blow away" outdated HR processes and app-overload, aims to sell the brand's message.
Employment Hero marketing director Tasman Page said Hero Collective has been "essential" to the brand’s success.
"With a large marketing team of uniquely ambitious and innovative individuals, they’re not just executing campaigns, they are deeply immersed in our core mission and values," he said.
"They understand our customers’ challenges, and most importantly, they care about our mission. The Hero Collective has created this campaign from the ground up with an authentic, genuine understanding of what makes Employment Hero different."
Employment Hero has rapidly scaled to serve over 300,000 businesses and more than two million employees worldwide.
The campaign will be activated across multiple channels spanning OOH, BVOD, radio, digital and social. It is currently being rolled out in Australia, the UK and New Zealand and will be rolled out in the UK and Canada later this year.
Credits:
Employment Hero
Marketing Director: Tasman Page
Head of Marketing ANZ: Monica Hu
Brand Media Lead (APAC): Hannah Elsbury
Hero Collective
Global Head of Brand: Matt Poulier
Global Brand Lead: Sharon Ormes
Head of Creative & Design: Domenico De Rosa
Senior Creative: Andrew Cameron
Senior Creative: Simon Dall
Brand Design Lead: Hannah O'Mahony
Design: Juliana Bridi, Jessica Sneddon, Michelle Wong, Yllianna Maneze
Motion Design: Apattra Hongsuwong, Dominique Nava
Creative Services Manager: Stephanie Balchin
Senior Social Media Manager: Lara Munn
Video Production Manager: Bethanie Grozdanovski
Production
Director: Mitch Green
Producer: Jessica Ameduri
DOP: Louis C. Brandt
Camera Assist: Mikey Moshi
Sound Design: Smith & Western Sound
Online & VFX: White Chocolate
