“To steal a line from Bruce, these are delicious.”
McDonald’s Australia is celebrating footy being back on the menu as the NRL and AFL seasons return for 2025.
The two videos capture each code’s iconic footballs in delicious close-up detail, from the red Australian leather and laces of the Sherrin to the handcrafted seams and signature dimples of the Steeden.
“To steal a line from Bruce, these are delicious,” Jack Nunn, creative partner at DDB Sydney, said:
The campaign launches as part of the brand’s broader sponsorship of the NRL and AFL codes, where Macca’s continues its 'Footy. I’m lovin’ it' platform.
The campaign will appear on online video, social and in stadiums.
Credits:
Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD Sydney
