The unseen side of multiple sclerosis has been brought to life in a new campaign by Grey Melbourne for MS.
Grey worked with Infinity Squared, Limehouse Creative and a group of photographers to come up with a series of photographic interpretations of the invisible symptoms of MS.
The photos are being turned into print and outdoor campaigns, and each individual story from those living with MS who took part has its own TVC.
A Seeing MS app has also been built, which enables people to create their own photographic interpretations of the symptoms. The best uploaded images will form a photography exhibition and auction at the end of April.
Jan Staunton, group manager of marketing and communications at MS, says the campaign “will help overcome some of the key challenges facing the community's perception of this disease”.
CREDITS
Executive Creative Director: Michael Knox
Creative team: Laura Petruccelli, Rohan Cooke
Business Director: Claudia McInerney
Senior Account Manager: Catherine McDonald
Strategy Planning: Alice Atherton, Harry Steinhart
Head of Broadcast: Sandi Gracin Digital Director: Teresa Truda
Filter Development: Limehouse Creative
Designer: Claudia di Martino
Film Production: Infinity Squared
Film Director: Aaron McLisky
Film Producer: Morgan Taylor
Editor: Dylan Duclos
Managing Partner/EP: Dave Jansen
Photographers: Sara Orme, Jamie MacFadyen, Andreas Smetana, Matt Hoyle, Toby Burrows, Nicholas Walton-Healey, Juliet Taylor, Garth Oriander, Gerry Hanan and Louis Petruccelli
MS Group Manager: Jan Staunton, MS
