Both Samsung and Google have taken an anti-iPhone approach to their latest ads.
Samsung has taken another dig at Apple following the release of the iPhone X, using a ridiculous haircut to mock the “notch” screen shape of the most expensive iPhone ever.
The commercial, called “Growing Up,” followed a longtime Apple fan named Erik who’s been buying iPhones for the last decade.
Erik grows up from buying the first iPhone in 2007, to waiting in queues, ‘suffering’ with the dongle for the headphone jack-less iPhone 7, and more before finally switching to Samsung in a happy-ever-after ending.
The gist of it is a common argument laid out by Android fans: that Apple adopts every feature long after Samsung. Whether that is waterproofing, camera quality, wireless charging, larger screen, etc.
Google has leveraged a similar strategy for the promotion of its phone, Pixel. The two-minute ad answers a slate of questions about the phone, and all of them illustrated by poppy set-piece visuals showing how the phone will brighten up your already Technicolor life
Towards the end of the spot, the much-detested ‘No More Storage’ alert that is displayed on iPhones and the voiceover says: “Pixel will never do this”.
