Taylor versus treadmill... and the treadmill wins.
It wasn’t that long ago that Taylor Swift was boycotting Apple Music over artist compensation, but now she is the star of its latest ad promoting a three month free trial.
The 60-second spot shows Swift preparing for a cardio workout. As she begins rapping to Jumpman by Drake and Future, she gets distracted and falls off the treadmill. The creative is supposably “based on true events.”
Based on true events. #TAYLORvsTREADMILL @applemusic @Drake @1Futurehttps://t.co/ryUY3Yz7Prhttps://t.co/1eIHjoVIFU
— Taylor Swift (@taylorswift13) April 1, 2016
Swift's feud with Apple Music ended peacefully last June, when Apple agreed to pay artists during its free trial period at the singer's public request. She then agreed to stream her most recent album, 1989 on the service, saying it was "the first time it felt right." Her 1989 World Tour documentary was made available exclusively on Apple Music in December.
