"The centenary campaign is more than a celebration – it’s a powerful and meaningful way for brands to connect with audiences."
Are Media, Australia’s omnichannel content company for women, has unveiled a campaign to celebrate the centenary of interiors brand Home Beautiful.
The Home Beautiful 100 campaign will honour the brand’s heritage while showcasing its enduring influence and relevance across multiple media platforms in 2025.
From its first issue in October 1925, Home Beautiful has helped shape how Australians design, decorate and dream about their homes – evolving from a print magazine into a true omnichannel powerhouse.
"Home Beautiful has been part of Australians’ homes and lives for 100 years and continues to lead the conversation about what makes a house a home," said Elle Lovelock, editor of Home Beautiful.
"The centenary campaign is more than a celebration – it’s a powerful and meaningful way for brands to connect with audiences who are passionate about their homes and ready to take action."
The Home Beautiful 100 campaign includes events, a three-issue print, online and social series, expanded short-form social video content series and commerce and shoppable content.
"Home Beautiful is an iconic Australian brand, built for today’s consumer with more than 2.3 million touchpoints a month across all platforms," said Sally Eagle, director of content at Are Media.
"This milestone highlights not just the brand’s legacy, but the influence and passion of its audience in Australian home design."
The campaign will culminate in the October Centenary Special Issue, on sale in September 2025, featuring 100 of the most beautiful rooms in Home Beautiful history and bespoke brand integrations for commercial partners.
