Australian measuring tape producer Crescent Lufkin has teamed up with former 'Lambassador' Sam Kekovich in a new campaign.
Following the release of the hyped Meat & Livestock (MLA) summer campaign, in which Kekovich makes an appearance, Crescent has revealed its 'Does Your Mate Measure Up?’ ad.
The spot features Kekovich trading lamb chops for measuring tape, but continuing his classic rants.
This time he's telling tradies to opt for Crescent's products.
Crescent Lufkin marketing manager Kristin Viccars said it was an easy decision to partner with the former face of MLA.
“Kekovich is an authentic patriot, if not the Aussie patriot,” Viccars said.
“Expect more of his classic catchphrases and Aussie slang in the months to come.”
The digital campaign rolls out across social media and other platforms throughout 2019, including YouTube.
Credits:
Agency: MAW Communications, Sydney
Creative: Nicholas Donovan
Agency Producer: Angela Pham
Director: Nicholas Donovan
Production Company: SIXTYFOUR FILMS
DOP: Turei Cooze
Production Producer: Michaela Le
Gaffer: Matthew Willis
Lighting Assist: Nik Damianakis
Sound Recordist: Philip Myers
Hair & MU: Pamela Nolan
Client: Kristin Viccars - Marketing Manager Apex Tool Group & Crescent Lufkin
Martin Davies - Sales Manager Apex Tool Group & Crescent Lufkin
Andrew Miller - New Product Development & Brand Manager Apex Tool Group & Crescent Lufkin
