Reebok launches Nano 7.0 shoes campaign under the #BeMoreHuman brand.
Reebok has released a new series of clips promoting Nano 7.0 shoes under its #BeMoreHuman campaign.
#BeMoreHuman launched in 2015 and has since used by the brand to promote the core message that exercise enriches our larger human experience.
Three different YouTube videos, by independent creative agency Venables Bell & Partners, explores 'Stories of Human Effort'.
'Mom' briefly follows a young girl trying on her mother's Reebok Nano 7.0 shoes, lovingly sifting through photos of her mother training.
Another spot, zeros in on different hands as a indicator of personal strength and prevalence, aptly titled 'Hands'.
The final, 'Slide', focuses on a man sliding into his Nano 7.0 shoes every morning before his run.
