QBE Insurance has kicked off its campaign highlighting its Sydney Swans sponsorship by The Core Agency.
To coincide with the opening round of the 2017 AFL season, The Core Agency has created a new campaign for QBE, celebrating the insurer’s long-standing association with Australian sport.
The campaign is built on the insight that just like sport, life can be unpredictable and reinforces the need for protection for the unexpected.
With some of the original QBE animated characters returning, the spots use a bouncing football as a creative device to create havoc amongst sporting fans. It is set to the iconic nineties track ‘Jump Around’ by House of Pain.
The lead 30-second spot is set at a Sydney Swans home game, while a second spot shows the unpredictable AFL ball also bouncing through a NSW Swifts and Perth Glory game.
Christian Finucane, founder and creative partner at The Core Agency says: “QBE has been a committed sponsor to many Australian sports teams for decades. Our new campaign leverages these long-standing partnerships, while reminding people of the unpredictability for life and the need to have protection for life’s unexpected events.”
QBE’s executive general manager of marketing Bettina Pidcock says: “This latest campaign continues to drive QBE brand awareness in the highly competitive direct insurance category. It goes a long way to better integrate our advertising, sponsorship and digital activity.”
The campaign launched at the weekend’s Sydney Swans home game and will rollout from April.
Credits:
Client: QBE Insurance
Executive General Manager, Marketing: Bettina Pidcock
Senior Marketing Manager, Consumer: Gabby Tyler
Team Leader B2C: Rob Jones
Creative Agency: The Core Agency
Creative Partners and Founders: Christian Finucane & Jon Skinner
Senior Art Director: Simone Parravicini
Senior Copywriter: Dave Glen
Production Director: Deepali Dabral
Strategy Director: Simon Rich
Account Director: Rebecca Scott
Account Manager: Joseph Rosslind
Production Company: Mighty Nice
Directors: Darren Price & Alex Grigg
Senior Producer: Tina Braham
Sound Production: Smith and Western
